With the highly anticipated return of The
to NOW TV, fans were eager to find out who Negan and Lucille had mercy on.
Now TV, WCRS and Inky Illustration Agency gave the fans a chance to vote in real time which
character they’d like to save.
Over the course of this week-long screencast, fans can vote on Twitter and Facebook using
#Save___NOW to show their support, see their votes counted live in real time, receive
personalised thankyou videos from their favourite characters, and be entered into a competition
to win a gory care package of The Walking Dead-themed NOW TV prizes.
The colourful live screencast ran 24/7 through Facebook Live via API and, in a worldwide
media ‘first’, through a new closed-beta feature on Twitter’s Periscope
platform, which features illustrations of all 11 characters, animated GIFs, quotes and
fan-focused Easter eggs from the last six seasons.