Born in 1987 in the city of Gijón, Fredo McClane lived his first years between subcultures of all kinds and strong artistic inclinations, reinforced by more than 6 years of plastic training before starting university. It was not until 2005, that he moved to Segovia, when he began his higher studies in the degree of Advertising and Public Relations, culminating these in 2011, with the completion of a master's degree in Creativity and Creative Strategies in the city of Madrid.
After almost a year working as an apprentice at the Fundamental Editorial, Fredo McClane learned a lot about layout, editing and graphic design, making the leap in 2012 to the online terrain, starting to work as a web designer at Innovadeluxe, an ecommerce consultancy in Alcalá de Henares . In just one year, he managed to become an art director within the company and, a little later, responsible for online content.
It was not until 2014 when Fredo McClane, convinced that things could be done differently to how they have been done so far, decided to found Fredingrad. A Nation of Design that follows the Creative Way and whose leadership is borne by Fredo McClane himself.
Since then Fredingrad has carried out complete works and projects for brands such as: El Corte Inglés, Movistar, Samsung, Mapfre, Heineken, Jameson, Openbank, Accor Hotels, Adeslas ...